Culture Management


Primary link: Adaptability	Managing Culture to Achieve Greater Adaptability Core Practices: Encourage a more competitive organizational environment to increase watchfulness and reduce resistance to change. Implement results-oriented, decentralized management practices to support creativity and initiative.
Secondary link: Depth of Impact	Managing Culture to Achieve Deeper Impact Synergies: Change perceptions about who the stakeholders are. Engage mainstream market channels to blur the lines between stakeholder groups. Use social marketing techniques to counter damaging marketing messages. Tensions: Excessive use of business jargon might alienate your core stakeholders
Tertiary link: Efficiency	Managing Culture to Achieve Greater Efficiency Synergies: Promote work ethic among social clients and internal stakeholders. Promote a mindset in support of knowledge sharing. Tensions: Be mindful of the fact that promoting a more competitive business attitude might impede efforts to promote knowledge sharing.
Quaternary link: Blended Value	Managing Culture to Achieve Blended Value Synergies: Promote a culture of self-worth among social clients. Be honest about successes and failures when promoting risk-taking. Tensions: New business culture might cause the loss of existing human resources.