Engaging Stakeholders to Achieve Deeper Impact

Core Practices:

  • Integrate traditional social stakeholders into mainstream markets by engaging them as employees and consumers.
  • Integrate traditional market stakeholders into the social sector, engaging them in changing market behaviors toward solving a social problem.
  • Increase interaction and dependence among all stakeholder groups by engaging them through integrated market mechanisms.
  • Influence market player behaviors by developing socially responsible markets (making it possible for others to do well by doing good) or hindering socially damaging markets (making it more difficult for others to do well by behaving badly).